Fisker has signed four dealer partners in the US as it undertakes a strategic shift in its business model.
Dealers joining the Dealer Partnership program are the Mills Automotive Group, Ourisman Fisker, Classic Fisker, and Long Island Fisker.
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In January this year, the firm announced that it would engage in what it termed a strategic shift from direct sales to customers in North America to a ‘Dealer Partnership’ model.
The firm says it has received interest from over 250 dealers in North America and the rest of the world since announcing its strategic shift.
The model combines the goal of offering its customers no-haggle pricing on Fisker vehicles (where permitted) while providing dealer partners with larger market territories, so they can maintain pricing without concern for local competition.
Chairman and CEO Henrik Fisker said: “I’m excited by the rapid progress of the Dealer Partnership model, which we announced just over a month ago. The dealer partners we have signed up so far share a commitment to the future of electric vehicles and to their communities, many of which they have served for multiple generations.”
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By GlobalDataMills signed up to be Fisker’s first dealer partner in the US at the company’s inaugural dealer open house on January 31 and will open three Fisker dealerships in Charlotte and Raleigh, North Carolina, and Greenville, South Carolina.
Ourisman Fisker and Classic Fisker both signed at the National Automobile Dealers Association Show in Las Vegas earlier this month, and Long Island Fisker signed last week.
Ourisman Fisker ted in Rockville, MD, in the Washington, DC area. Classic Fisker will open a location in Atlanta, Long Island Fisker plans to open a location in that region of New York state and another in New Jersey.
Altogether, these dealer partners intend to open seven locations.
